Released on: January 30, 2008, 11:43 pm

Press Release Author: Barry Guerin - Portal Japan Inc.

Industry: Internet & Online

Press Release Summary: Tokyo, Japan. Portal-Japan Inc. launches new
www.japan-search-engine.com (JSE) website to make submission to Japanese paid
directories less troublesome.

Press Release Body: TOKYO, JAPAN, January 31st. 2008 - The biggest barrier for
getting listed in the top Japanese search engines and directories has always been
the language. Another hurdle has been finding up to date market share information in
English to know which ones are even relevant. Google is the #1 search engine in
Japan, right? Wrong. Yahoo Japan controls 64% of the market and Google controls 21%
of the Japanese search engine market.(from webcreate.ga-pro.com 1/23/08)

There are also three other minor steps (or stumbles) to be aware of when thinking
about submitting your site to Japanese search engines. Almost all of the popular
ones require you to have at least one page in Japanese. The next is the difference
in Fees. Yahoo Japan charges a directory fee of 52,550 Yen, almost double the amount
of Yahoo.com for the same style of directory link. But, this is only a one-time fee
in Japan and you have your link for life. Although in America, this would be an
annual fee. The last noticeable difference is the strict category guidelines. For
instance, if your site falls into a certain category like: adult, gambling, or
cosmetic surgery, your directory listing fee will be tripled.

According to the International Telecommunication Union, Japan has 87,540,000
Internet users as of August 2007. That is 68% of the population. If you wish to
expand your global presence and enter one of the most dynamic online economies, and
need your site professionally promoted in Japan, You can visit the JSE website for
more information at: http://www.japan-search-engine.com. They offer industry
specific keyword research and professional translations, access to a native English
and native Japanese speaking staff, and the lowest prices for Japanese search engine
submission.


Web Site: http://www.japan-search-engine.com

Contact Details: Barry Guerin
Portal Japan Inc.
Media Consultant
1-20-2 Nogizaka Business Court 2F
Minami-Aoyama, Minato-ku
Tokyo, 107-0062
Tel: 81-3-5414-3653
Fax: 81-3-5414-3654
E-Mail: Barry@portal-japan.co.jp